Anyone who blogs professionally or makes a living on social media has heard of SEO, but did you know that Aroma Retail affiliates can benefit from this online marketing strategy too? Search engine optimization (SEO) is basically the gateway between content on the web and a user's ability to find it. So, we’ve put together 8 tips to help you step up your SEO game.
Add Interest & Value
Become An “Authority”
Know Your Competition
Do Keyword Research
Make It Readable - For Computers, Too
Load Times Matter
Are You Mobile-Responsive?
Why Should I Care About SEO?
As an Aroma Retail affiliate, you want to refer as many people as possible to your blog and then your affiliate link. One of the best ways to do this is by appearing in search results, preferably on the first page. According to Forbes magazine, between 71 and 92% of all click-throughs are on the first page of Google results. Results on the second page, get an average of only 7%!
Now that’s a difference. If you want sales, you want traffic. To get a nice chunk of organic (natural) traffic to your site, you need to appear on the first page of search engine results. That’s where SEO comes in.
Answer A Question Or Solve A Problem
Have you ever noticed the “People Also Ask” box that shows up at the top of a Google search? The answers, and the blogs or websites that create them, are right at the top of the long list of search results. That’s because search engines like Google, value sites that they think provide value to searchers.
Think about common questions and concerns in your niche and answer them clearly in your content. The more useful your site is to people in your specific realm of influence (home cooks, gardeners, fitness buffs, etc.), the more likely you are to be seen as an “authority” website by Google and appear more frequently at the top for searches.
Research Can Equal Revenue!
Stuck on what to write about? Check out the competition! What are other people in your niche really interested in right now? We aren’t condoning any type of plagiarism, but there are always simple ways to spin the same idea into fresh content. Add your unique views and experiences and own it.
Seeing what comes up as you type a topic into your search bar is also a great source for what people are searching for. If you know your topic, Answer The Public and Also Asked are two additional resources you can use to see what people are actually looking for and how they are wording their searches.
Can The “Robots” Read Your Post?
Search engines like Google are not actually made up of masses of people waiting to answer your questions. Instead, an algorithm (basically a computer program) is sent to “crawl” through your website and collect information.
Imagine little robots that look at your first paragraph, your headlines, and your bullet lists and decide what your whole post is about, post-after-post. Then, they take this information and match it to a searcher’s request.
Breaking up your content into bite-sized chunks (vs. long walls of text) separated by clearly worded headlines and easy to scan through bullet lists makes this process easier for both the robots and the people who visit your site.
They Can’t Buy If They Don’t Stay
Have you ever clicked on a link and then had to wait 5 minutes for the page you’re trying to check out to load? Me either. The majority of people don’t wait for a page to load. They click away and go to the next link on the list. The easier your site is to use and read, the more time people will spend on it.
The people behind Google and other search engines are designing searches to bypass slow, neglected, and non-mobile responsive sites for the same reasons. People want quick-loading, easy to scan information that looks great on desktops, tablets, and especially cellphones.
Hello, You SEO Superstar!
We get it. SEO is a complex beast, but we can all make little tweaks here and there to improve, right? You want to get readers to your blog and keep them there long enough to find and click your unique affiliate link. At Aroma Retail, we want the same. We hope these affiliate resources for better SEO help you meet and exceed your sales goals!