August 3rd, 2020

Turn your followers’ downtime into deal-time, with these great social marketing tips for Aroma Retail affiliates. Many of us, regardless of age, stage of life, or economic status, are spending more time on social. This creates awesome opportunities for the savvy sharer. Let’s show you how.

New Potential By The Numbers

According to a 2018 report by Global Web Index, Americans spend over two hours a day on social media. If you take advantage of it, that’s a big window of opportunity to engage and connect with your audience.

Where Is Everyone Spending Their Time Online?

People are spending most of their social media time on Facebook and YouTube. There are still plenty of opportunities for getting your affiliate links out there if these aren't your social platforms of choice. Here is a handy breakdown of the percentage of people who have accounts for each of the most popular platforms.

Facebook - 85%
YouTube - 79%
Instagram - 63%
Twitter - 56%
Pinterest - 34%

What Are They Looking For?

Social media users are after a variety of things as they scroll through their favorite feeds. Knowing what your audience is looking for will help you create better, targeted content to meet their needs.

Checking Up On Friends & Family - 40%
Staying Up-To-Date With Current Events - 40%
Filling Up Spare Time - 37%
Sharing Photo & Videos With Others - 37%
Looking For Entertainment - 36%
Researching & Finding Products To Buy - 29%

Converting Scrolls To Sales

Now that you have a better idea about why people are online and what they are searching for, it’s time to engage. Great news! If someone is following you on social media, you have already built some trust with that person. To keep that trust and convert it to sales, we have a few overall social media affiliate marketing tips.

Create Great Content - Choose Value Over Spam
Stick With Your Niche
Show Don’t Tell - Take Great Photos / Video
Stay Active Online
Connection Is Key - Be Responsive To Comments & Feedback
Know Where & How To Place Your Link
Share Across Platforms
Include Social Sharing Links On Your Blog Posts
Encourage Follows - Add Links Your Social Profiles To Your Blog

In addition to these tips, you’ll want to make sure any images you share are optimized for the platform you’re focusing on. This ensures that your post appears the way you want it to. Sprout Social keeps an up-to-date image size list for all social media platforms.

Affiliate Tips For Facebook

As you may have noticed, a huge portion of the people online are using Facebook as their social media go-to. Take advantage of these sheer numbers by both sharing great content and interacting with your niche community. Link to your blog posts, announce new products, and provide solutions your groups will be interested in along with your affiliate link.

Affiliate Tips For YouTube

Nobody likes to sit through commercials or poor-quality videos. With all the content creation going on, they don’t have to. The best way to get and keep viewers is to take time to create good quality videos while providing useful or interesting information. Don’t forget the engaging, easy-to-search for titles.

Value to your audience should always come before sales, but the sales pitch should be in there for your YouTube videos to benefit you. Don’t forget to link to Aroma Retail in your video description (your affiliate link) when talking about products you’ve mentioned in your video.

Affiliate Tips For Instagram

Yes, you can add affiliate links to Instagram, but it can be tricky until you reach 10,000 followers and have a business account. If you’re not quite there yet, make sure you include your link in your bio and mention this location whenever you post about an Aroma Retail product. Once you reach 10,000 followers, you can also add your affiliate link as a swipe-up link in your Instagram stories.

This social media outlet is highly-photo focused. So make sure your snapshots are high-quality and eye-catching. You can go to town in the description section and attract views easily through clear hashtags usage. If you’re talking about fall candles, you might include a #fallcandles hashtag.

Need hashtag ideas? Make use of the search box in Instagram to see how many followers different versions of your hashtag have. For example, a little research shows #fallcandles as more popular than #fallcandle, and #pumpkincandle is more popular than #pumpkincandles. Both are more popular than #cinnamoncandle, and #fallscents tops them all.

Affiliate Tips For Pinterest

Pinterest users are usually trying to find ideas about fashion, home decor, hobbies, recipes, fitness, or travel. When it’s time to plan a party or a home makeover, Pinterest is the place to go. So keep that in mind when creating content to share here.

Again, this is another photo-centric social media platform. You get attention with the right picture. Make sure to use good-quality, engaging images. Include descriptions that are search-friendly. Adding your affiliate link is the easy part here.

Affiliate Tips For Twitter

More than any other social media platform mentioned so far, Twitter is a place to share news to a wide audience quickly. Your post will be in someone’s feed and gone in a matter of seconds. Spamming feeds with pleas to buy your favorite candle 10 times a day will not help you.

Eye-catching images and repeated, trust-worthy blurbs are important. You want to sound like someone who cares and genuinely wants to help their niche community.

Sharing Is Caring!

Thank you for being an Aroma Retail affiliate. We hope these affiliate-friendly social media insights will help you grow your online presence in the most profitable ways possible. Happy sharing!

Anyone who blogs professionally or makes a living on social media has heard of SEO, but did you know that Aroma Retail affiliates can benefit from this online marketing strategy too? Search engine optimization (SEO) is basically the gateway between content on the web and a user's ability to find it. So, we’ve put together 8 tips to help you step up your SEO game.

Add Interest & Value
Become An “Authority”
Know Your Competition
Do Keyword Research
Make It Readable - For Computers, Too
Load Times Matter
Are You Mobile-Responsive?
Stay Active

Why Should I Care About SEO?

As an Aroma Retail affiliate, you want to refer as many people as possible to your blog and then your affiliate link. One of the best ways to do this is by appearing in search results, preferably on the first page. According to Forbes magazine, between 71 and 92% of all click-throughs are on the first page of Google results. Results on the second page, get an average of only 7%!

Now that’s a difference. If you want sales, you want traffic. To get a nice chunk of organic (natural) traffic to your site, you need to appear on the first page of search engine results. That’s where SEO comes in.

Answer A Question Or Solve A Problem

Have you ever noticed the “People Also Ask” box that shows up at the top of a Google search? The answers, and the blogs or websites that create them, are right at the top of the long list of search results. That’s because search engines like Google, value sites that they think provide value to searchers.

Think about common questions and concerns in your niche and answer them clearly in your content. The more useful your site is to people in your specific realm of influence (home cooks, gardeners, fitness buffs, etc.), the more likely you are to be seen as an “authority” website by Google and appear more frequently at the top for searches.

Research Can Equal Revenue!

Stuck on what to write about? Check out the competition! What are other people in your niche really interested in right now? We aren’t condoning any type of plagiarism, but there are always simple ways to spin the same idea into fresh content. Add your unique views and experiences and own it.

Seeing what comes up as you type a topic into your search bar is also a great source for what people are searching for. If you know your topic, Answer The Public and Also Asked are two additional resources you can use to see what people are actually looking for and how they are wording their searches.

Can The “Robots” Read Your Post?

Search engines like Google are not actually made up of masses of people waiting to answer your questions. Instead, an algorithm (basically a computer program) is sent to “crawl” through your website and collect information.

Imagine little robots that look at your first paragraph, your headlines, and your bullet lists and decide what your whole post is about, post-after-post. Then, they take this information and match it to a searcher’s request.

Breaking up your content into bite-sized chunks (vs. long walls of text) separated by clearly worded headlines and easy to scan through bullet lists makes this process easier for both the robots and the people who visit your site.

They Can’t Buy If They Don’t Stay

Have you ever clicked on a link and then had to wait 5 minutes for the page you’re trying to check out to load? Me either. The majority of people don’t wait for a page to load. They click away and go to the next link on the list. The easier your site is to use and read, the more time people will spend on it.

The people behind Google and other search engines are designing searches to bypass slow, neglected, and non-mobile responsive sites for the same reasons. People want quick-loading, easy to scan information that looks great on desktops, tablets, and especially cellphones.

Hello, You SEO Superstar!

We get it. SEO is a complex beast, but we can all make little tweaks here and there to improve, right? You want to get readers to your blog and keep them there long enough to find and click your unique affiliate link. At Aroma Retail, we want the same. We hope these affiliate resources for better SEO help you meet and exceed your sales goals!

You’ve got the blog. You’re killing it on social, but what about email marketing? At Aroma Retail, we want to help you make the most of your email list for affiliate sales. Don’t let this revenue resource go untapped. Build, grow, and engage your online customer-base this way and you can only benefit.

Build Your Email List

Unlike many other social platforms, email makes outreach easy and repeatable without any unexpected changes. You’ve probably seen those Instagram posts, Facebook posts, and YouTube videos from your favorite influencers, complaining about the new update that’s keeping their content from reaching more viewers.

The solution? Diversify. Make sure your affiliate outreach strategy includes email marketing. There are many free email marketing tools with beautiful built-in templates. Create your list, drag and drop your content, and then schedule your send. Easy peasy.

Let Them Know To Signup

In order to build your email list, you need to let your current blog or social media audience know you have a list to subscribe to. Once somebody signs up, you now have access to the same interested customer over and over, with little to no effort on their part. So, it’s worth the time to gather and get set up.

Add An Email Signup Popup To Your Site
Keep Signup Handy In Your Side Bar Or Header
Mention Signup In Your Blog & Social Posts
Include An In-Text Link To Your Signup Page

Getting People To Signup

Now that people know your list is there, are there ways to get more people to signup faster? Sure. Besides asking people to signup in social or during the call to action section of your blog post, you can try a few other popular incentives. These are a win-win for you and your reader/customer.

Consider creating email-only content. Subscriber exclusives sound special and feel special. People don’t feel like they're sharing their contact information with you for nothing. You’re offering a give and take. Some examples, depending on your niche, might include: a 7-day meal plan, a DIY tutorial, an ebook, an infographic, a more in-depth blog post with tips/tricks.

If blogs and social feel like enough already, and additional content creation doesn’t seem appealing, run a contest or giveaway with bonus entries for referrals! This is a fun way to collect contact information for potential future customers. If you’re worried people will enter just to get another “freebie,” make sure your prize is super niche-centric.

Keeping In Touch

Whether you have 20 followers or 20,000, emails won’t turn into sales unless your recipients look forward to and actually open your messages. The best way to do this is to remember the golden rule of affiliate-customer engagement, value. Not every email you send out should be a sales pitch.

Switch things up. Send out email messages that solve a problem, teach something new, or tell a funny story. You can still include your affiliate link, just don’t make these interest pieces one whole advertisement. Then, feel free to make your next send out a product announcement or advertisement.

Alternating affiliate advertising with friendly check-ins helps to keep your email messages out of the spam box. Engaging content is also more likely to be shared, opening up more sales opportunities. So, don’t forget to include share buttons to popular social media platforms in your email. Just because your recipient doesn’t buy this time, doesn’t mean their friend won’t!

Reach Out & Touch Someone. Through Email

Now that you have some simple tips and tricks to enhance your Aroma Retail affiliate strategy get out there and fill those inboxes. We appreciate you as an affiliate and want you to have all the tools you need to succeed. We hope these ideas have helped you to feel more confident about including email in your sales plans.

When you become an Aroma Retail affiliate, your blog goes to work for you. But how do you convert your readers to buyers? Believe it or not, you don’t have to have a degree in marketing or be an outstanding writer to attract customers who are ready to buy. We’ve put together 5 content marketing strategies to help you, our affiliate partner, create more successful sales with your blog.

1. Know Your Audience - Desires, Problems, Needs

Successful affiliate marketing is all about connection, but how can you connect with your audience without knowing who they are? Think about your average reader. Are they homemakers, successful single working professionals, 20 somethings?

Once you figure out who reads you, you can aim your blog topics to this community. What do they want, want to avoid, and need? Answer these questions, and you have a wealth of profitable knowledge at your fingertips!

Think about it. You’ve found a need, and now you can deliver the solution. By creating relevant, useful content, you build trust with your online community. You are becoming an influencer!

2. Stick To Your Niche

Both stay-at-home moms and busy executives have plenty of daily challenges, how do you know which ones to tackle? You stick to your niche, your specific realm of influence. That’s what you know best, after all. There’s no need to go out of your comfort zone to be a successful affiliate. You still get to “do you.”

Are you a fabulous fashionista? Include what you're diffusing during your next “a day in the life” post. Interior design aficionados can include Aroma Retail reed diffusers in your next ‘“fall overhaul” tutorial. Crafters can highlight amazing candles in your “DIY hostess gift basket” post. You get the point.

3. Natural Link Placement

Now that you have some ideas about what to write, how can you get people to click your Aroma Retail affiliate link? Make it natural. Include it in the list of products you’ve mentioned in your post. Link keywords people will be looking for to solve their problem.

For example, “a home diffuser for large rooms” or “my favorite candles for fall” are perfect candidates for link-worthy text that fit right in. They don’t take away from the information or solution you are presenting.

4. Make It Shareable

When you create great content that people want to share and carefully place affiliate links throughout it, you are creating pure profit potential! Think about the last blog post you actually read through, saved, and sent off to a friend. What did you love about it? How did it help you? Put your twist on those ideas and set them free - with luck, your readers will shop and share.

Make it easy to share by including social sharing buttons on your posts. There are many blogging topics that are super shareable and easy to match to any niche. Here are just a few ideas to get you started.

Share A Funny Story / A-Ha Moment That Mentions Your Aroma Retail Favs
Talk About Your Goals & How Aroma Retail Products Support Your Efforts
Do An Aroma Retail Product Review
Create Tutorials That Include Aroma Retail Products
Make Attention-Getting Lists Including Your Favorite Resort Fragrances

5. Add A Clear Call To Action

We talked about including your affiliate link naturally within your content. You’ll also want a clear “click here” type of call to action somewhere within your blog post. Feel free to get creative, but it really can be as simple as that.

Happy Blogging!

At Aroma Retail, we love our amazing team of affiliate partners. We hope these 5 blogging tips help you and your readers and look forward to continuing to support your sales efforts.